I’ll Drink To That
QUESTION: What was the original name of the drink Coca-Cola released to compete with Dr Pepper?
ANSWER: Peppo
A LITTLE MORE: First introduced as “Peppo” to compete against Dr Pepper, the name was changed to “Mr. Pibb” after Dr Pepper sued The Coca-Cola Company for trademark infringement. The original test markets for Mr. Pibb in 1972 were located in Waco, Texas the birthplace of Dr Pepper, before the company moved to Dallas, Texas. In 1980, Mr. Pibb was reformulated and marketed with the words “New Taste” printed prominently on the products.